In a New Year's letter, Yoke Matsuda, President of Square Enix, presents the plans of the publisher for the year 2022. Traditional games do not seem to play a big role anymore.
New year, new business models. As already Ubisoft and also a few other publishers, now Square Enix now weather new sources of revenue for 2022. The keyword is: Blockchain. In a New Year's response to the Group, CEO Yoke Matsuda gave an outlook on the future plans. Of traditional games, the Square Enix boss hardly spoke. About upcoming titles such as foresospects or the next Final Fantasy lost Matsuda a word.
Although the topics of the text are very concrete, they can be roughly classified in the blocks NFTs, Blockchain Games and Met averse. Especially with the latter, Matsuda sees a tremendous investment potential and hopes positive influences on the Games industry. It will not be clearer here.
NFTs are enormously... Popular...?
The text is really curious the topic NFT. So in 2022 the year in which the technology celebrate its breakthrough and will be profitable for Square Enix, because so far, NFTs have been adopted with unmistakable enthusiasm. Only by whom? Ubisoft and GSC Game World are spectacularly failed with their first NFT gauges. The Stalker developers even have forced to restore all NFT plans. Ubisoft's plans are not yet publicly sampled, but they caused one of the largest shit storms of the publisher since the sexism scandal in 2020. Peter Linux's most recent blockchain project did recently with NFT's headlines that were traded well above their actual value. The mood in the communities of the square title also does not look positive. Also, on Reddit mood is rather clouded. But maybe Matsuda said the investors?
Blockchain Games: Players develop their games themselves
If it goes to Square Enix, the development of large and complex games should be significantly decentralized with the help of blockchain technology. The standardized procedure that developers and publishers make a game that can be played after only (for what should you buy games otherwise?), Should be overcome. Instead, especially dedicated players participate in the development and somehow be paid for it. How exactly what should work and why this is only with a blockchain and not even now, this does not reveal Matsuda.
Square Enix is not the first publisher with such ambitions. Projects such as Bethesda's payment mods or the active integration of the community in the development of Beyond Good & Evil 2 are similarly spectacularly failed as the recent NFT plans. As long as Square Enix is not more concrete here, remains to be seen to see how your approach to the topic is different from the experiments of other publishers.
The New Year's letter of the Square Enix president has left a lot of question marks. With the interesting points, the text remains extremely vague. In principle, nothing speaks, however, to compensate for developers of mods or the like their work. But that's already the way. Whole without blockchain and NFTs.
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