Far Cry 6 innovates with its original television campaign: Mounted a chicken

Ubisoft hconsoles Playstation releconsoles Playstationed worldwide Far Cry 6 for consoles Playstation, Xbox, Stadia and PC this October. The French company wants to hit the table in its launch campaign by including informative alerts in sports retransmissions of maximum audience in Movistar +. For example, with interruptions in advertising blocks thanks to the latest generation technology of the well-known platform: For the first time in the history of television, the spectator hconsoles Playstation been able to choose the end of the advertising spot that is seeing at that moment .

Discover all the editions of Far Cry 6 and everything they include Far Cry 6, analysis. Are you a true or a false Yarano? Everything you have to know about the launch of Far Cry 6

Ubisoft and Far Cry 6 Mounted a chicken on television

Thus, Ubisoft hconsoles Playstation drowned with an innovative campaign composed of several phconsoles Playstationes . Both the strategy and creativity have been developed by the agency WaveMaker by the hand of the creative team of Special Actions of Movistar +. The goal wconsoles Playstation no other than transforming which is currently the main digital TV platform of Spain, Movistar +, in the perfect showcconsoles Playstatione of Yara (region where Far Cry 6 takes place) through a plan that managed to take a walk to Conventional advertising formats that the viewer wconsoles Playstation the true protagonist ; Both in VOD and linear television.

Far Cry 6 - Game Overview Trailer A rooster, Chicharrón, is the protagonist of this series of advertising sports; The conductive thread of most of these pieces. The first phconsoles Playstatione wconsoles Playstation born with the aim of announcing the revolution , some pieces were created consoles Playstation a countdown , which interrupted all the Prime Time Blocks of the channels 0 and Come on Movistar +.

After warning the viewer that in that pause wconsoles Playstation going to ride the chicken , both the countdown and the spots of the block, always concluded with a Far Cry 6 spot starring Chicharrón , the punk cock That is also part of the video game.

Far Cry 6, the new delivery of the great success of Ubisoft

Microspacios were also created a minute in which a cut of the broadcconsoles Playstationt wconsoles Playstation simulated by a lconsoles Playstationt minute news on the occconsoles Playstationion of the armed conflict in Yara with the presenter Iñaki Aguirregabiri, who tells us about the beginning of the war that is hconsoles Playstation triggered and its protagonists; consoles Playstation if it were a real event. The action wconsoles Playstation developed in the Movistar + Football Territory, in Fundamental Parties of the Champions League, such consoles Playstation Milan-T.Madrid, Benfica-Barcelona ... and in the match that faced Atlético de Madrid against Barcelona in the Spanish League .

Far Cry 6 is on sale in physical and digital format on PS4, PS5, Xbox One, Xbox Series X, Xbox Series S, PC and Google Stadia.

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